Mobile-first employee wellness and engagement firm Virgin Pulse, along with benefits and analytics platform HealthComp, have rebranded as Personify Health following their merger in November 2023. The new entity, Personify Health, integrates Virgin Pulse's employee wellness solutions with HealthComp's health plan administration tools, providing a comprehensive platform for health, navigation, benefits, and well-being experiences with personalized data-driven features. The transition to Personify Health is set to take place gradually over the coming months, with members continuing to utilize the existing Virgin Pulse and HealthComp platforms throughout 2024.
Chris Michalak, CEO of Personify Health, emphasizes the company's commitment to tackling rising healthcare costs and complexity by offering a groundbreaking personalized health platform that combines health plan administration, holistic well-being, and comprehensive health navigation solutions. Personify aims to engage over 40 million individuals worldwide by 2027, building on its current impact on more than 18 million lives. Backed by majority owner New Mountain Capital, along with Marlin Equity Partners, Blackstone, and Morgan Health, Personify Health is poised to optimize business investments and empower individuals with a transformative approach to employee wellness and benefits administration.
