Platform domination is a fully-established feature of a number of sectors, particularly those where a winner-takes-all outcome is possible—such as with Amazon and e-commerce, Facebook and social media, or Google and search. Increasingly, leading incumbent firms have embarked on developing their own platforms in order to curb disruptive innovation. For example, consulting firm McKinsey found that a single digital platform ends up dominating about three-quarters of the time in developed economies, pointing to Unilever, Nike and Daimler as examples...
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