Headspace, a digital health and wellness company, is collaborating with LOL Studios, an entertainment brand, to produce content that fuses comedy and mindfulness and aims to encourage people worldwide to cultivate a lifestyle of cognizance and kindness.
Headspace is one of the top meditation apps and continues to lead industry in mindfulness and mental training. The company, which has over 65 million subscribers in 190 countries, offers mindfulness products and services to companies and individuals. Headspace has witnessed a steady growth in revenue in recent years, recording $100 million in annual revenue and an additional $215 million in funding. Figures from this year show over 62 million subscribers, with close to 3 million paid subscriptions. Most of the input comes from corporate partnerships, including the recent one with LOL Studios.
Laugh Out Loud is a comedy initiative from LOL Studios, a company founded by top comedian Kevin Hart with one goal in mind, to make people laugh. The company highlights stand-up stars and upcoming comedic talents, releasing creatively scripted and unscripted series, live broadcasts, and stand-up specials.
Headspace and LOL's partnership hopes to promote wellness and positivity by keeping people laughing through high-quality comedy. Several comedians from diverse cultures are expected to feature in series like "Meditate With Me" and "I am sharing my own journey with Mindful Runs and Energy Shots," which are fine blends of comedic content and wellness.
The series of content is expected in January and will include:
Meditate With Me – a YouTube series with episodes highlighting different comedians as they meditate and the retrospection that happens during the process. Talents expected to be featured include Kevin Hart, Hasan Minaj, Amanda Seales, and Deon Cole. Viewers can watch a live stream of the episodes on LOL Network's YouTube channel.
Energy Shots with Kevin – the content will be released daily and featured in The Wake Up from Headspace. It is designed to help subscribers launch their day with complete mindfulness by encouraging them to make healthier decisions and adopt five major fundamentals of mindful living: meditation, movement, sleep, healthy nutrition, and play. The series will include daily motivations that will be available to Headspace Plus Subscribers.
Mindful Runs with Kevin Hart – developed to help users build their minds and bodies while making running more enjoyable. The program is part of Headspace's Move mode and will feature Hart guiding and encouraging members to engage in the experience. Mindful Run's essence is to form a connection between your brain and physical movement through awareness, breathing, form, and recovery.
The partnership between Headspace and LOL presents an excellent opportunity to harness the benefits of comedic relief and mindfulness and helping users develop a positive outlook when struggling with difficult situations.