Inspirata, a leader in innovative data solutions for oncology health services, announced their new Chief Strategy Marketing Officer in a December statement. Gregory Tennant will be the newest addition to the company’s leadership team and CEO Satish Sanan is confident in their choice.
“Greg has a wealth of experience in strategic planning, brand development and marketing, particularly in the health sector,” says Sanan, Chairman and CEO of Inspirata. “He has developed and marketed dozens of offerings to the healthcare market, successfully repositioned companies, and has a strong knowledge of healthcare compliance and quality requirements.”
Based at their headquarters in Florida, Tennant will work alongside Sanan to lead the company’s strategic planning and investments. He will also manage the company’s go-to-market and overall branding strategy. As a leader in strategic positioning, he has overseen revenue growth in excess of $525 million and led several corporations to industry marketing success.
“Greg’s command of competitive positioning, enterprise technology and the healthcare industry, combined with his impressive abilities in marketing and leadership enable him to provide effective strategies that will further Inspirata’s market leadership,” says Sanan.
Prior to joining the Inspirata team, Tennant held marketing leadership positions at both DrFirst and Cybera where he achieved record company growth in under two years. He received a degree in Economics and Business Management from Cornell University and Executive MBA Certifications from Cornell Johnson School of Management and Duke University Fuqua School of Business.
Inspirata provides comprehensive cancer diagnostics solutions that digitizes and automates the entire pathology workflow using a unique “solution-as-a-service” delivery model. Founded in 2013, they are committed to providing the data tools that health professionals need to make the best decisions for patient care.