Eargo’s Model of Success, Direct-to-Consumer Hearing Aids

It is challenging to jump into a market predominantly dominated by six fiercely competitive companies. This was the case for Eargo. For decades, the hearing aid industry has been dominated by Sonova, William Demant, Starkey Hearing Technologies, GNStore Nord, Widex, and Sivantos (recently acquired Widex). But Eargo had something different in mind...