Boom Times For Consumer Digital Health Application Market

Unsurprisingly, 2020 was a record year for global digital health application usage. A report from the IQVIA Institute for Human Data Science indicated that adoption has upticked due to COVID-19-driven digital solution preferences and consistent investments in digital health technology. Last year, endowments in the sector reached a record $24 billion.

According to the report, over 90,000 new applications appeared on the market in 2020. That inflates the total number of digital health applications available to consumers to around 350,000.

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The usefulness of these applications, however, is not uniform; IQVIA’s assessment warned consumers to be selective after finding the median level of quality was mediocre. Following more specific download metrics, IQVIA found that the bulk of installations were from a bevvy of 110 popular applications. 83% of all applications were installed less than 5,000 times, accounting for a mere fraction (less than 1%) of overall downloads. The preeminent applications, meanwhile, saw over 10 million downloads and comprise roughly 50% of total downloads.

Although the majority of them evaluate a user’s general health statistics, applications for specific diseases have surged in popularity. They currently fill 47% of the market, up significantly from 28% in 2015. Cardiology, diabetes, and mental health-related applications account for about half of the actual content under the disease-specific application umbrella.