Zumba and Noom Announce Strategic Partnership to Enhance Health and Fitness

Zumba, the world’s leading dance fitness brand, has partnered with Noom, a prominent digital healthcare company, to provide a comprehensive health and wellness solution. This collaboration will allow Noom members to access premium Zumba content through the Noom app, integrating Zumba’s high-energy dance routines and targeted fitness sessions into their wellness routines. The partnership aims to offer diverse and engaging fitness options that enhance motivation and support users’ journeys towards better health.

Zumba Instructors will have the opportunity to become Noom Mindset Coaches at no cost for a limited time. This role will enable them to employ Noom’s psychology-based coaching methodologies to support behavior change on the Noom platform. With Zumba’s global reach and Noom’s innovative approach to chronic disease prevention, this partnership seeks to improve overall health outcomes and provide valuable growth opportunities for Zumba instructors. Both companies anticipate that this synergy will help users develop healthier habits and achieve their fitness goals more effectively.

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